---
title: "Bulk Send Downloads"
url: "https://fileflare.io/docs/bulk-send-emails/"
description: "Bulk-send digital download emails to customers who have previously purchased a product."
published: "2026-03-27T16:32:36+00:00"
modified: "2026-09-07T15:37:30+00:00"
---

Fileflare lets you bulk-send download emails to customers who already purchased — typically when you’ve updated a file, set a release date, or want to point customers to their customer accounts. There are three methods, each suited to a different scenario.

Specific methods require specific plan tiers — file replacement on Basic+, release dates on Premium, and the customer-account method on Basic and above. Make sure past orders are imported before sending — see Method prerequisites below.

## When you’d use this

- You updated a file (typo fix, new chapter, software patch) and want to notify all past buyers.
- You’re releasing a new file (next month’s content, the next chapter) to existing subscribers.
- You’re announcing customer-account access to existing customers.
- You migrated to Fileflare and want to deliver fresh download emails to historical customers.

## Before you start: import past orders

Bulk-send only reaches orders Fileflare knows about. If you installed Fileflare after most of your orders were placed, import historical orders first:

1. In Fileflare, go to **Settings**.
2. Find **Import all previous orders**.
3. Click **Import**.

See [Import past orders](/docs/import-all-orders-from-store-s-order-history/) for limits and timing.

## Method 1: replace asset (best for file updates)

When you replace an asset and choose to notify, Fileflare sends a “file update” email to every past customer who ordered a product the asset was attached to. One asset at a time.

*Plan:* Basic and above for the replace function; Growth+ to customize the email template.

### Steps

1. Customize the **File replace** email template if needed (Settings → Edit email templates).
2. Open the asset in Fileflare and click **Replace asset**.
3. Re-upload the same file (or a new version of it).
4. On the final step, choose **Yes, notify past buyers**. Fileflare sends the file-update email to everyone who ordered a product this asset is attached to.

## Method 2: release date (best for next-installment delivery)

Set a release date on an asset. When that date arrives, Fileflare sends the pre-order/release email to every past buyer of products the asset is attached to. Useful for “May’s PDF” or “Chapter 3” deliveries.

*Plan:* Premium.

### Steps

1. Customize the **Pre-order** email template (Settings → Edit email templates).
2. Attach the asset to the relevant Shopify product (so past buyers get linked).
3. Open the asset and set a release date — choose any future date and time.
4. On release, Fileflare sends the email to all past buyers of the product.

## Method 3: customer-account announcement (best for one-off broadcasts)

Doesn’t actually use Fileflare’s email — instead, you enable customer account downloads, then use your own email tool (Klaviyo, Shopify Email, etc.) to tell customers to log into their account.

*Plan:* Basic and above. Works with New Customer Accounts through Fileflare app blocks, and with Classic Customer Accounts through the theme integration.

### Steps

1. Enable [customer account downloads](/docs/customer-account-downloads/).
2. Make sure the asset is attached to the right product so all past buyers see it in their account.
3. Send a campaign in your marketing email tool telling customers to log in. If they didn’t create an account at checkout, mention they can sign up using the same email they used.

## What about email tracking?

File-update and release emails appear in [email tracking](/docs/email-tracking/) on each order page.

Note on the order list view: the “email dispatched” column only shows whether the standard fulfillment email was sent. It doesn’t update when you send file-update or release emails — those only show in the per-order tracking. Don’t be alarmed by the X in the column.

## Common issues

- **Bulk-send didn’t reach old customers** — past orders weren’t imported. Run the import first.
- **I want to send to all customers regardless of which products they bought** — Fileflare’s bulk methods are scoped to product-attached assets. For broader announcements, use your email marketing tool with Method 3.
- **Replace asset emails customers I didn’t want** — the email goes to everyone who ordered a product the asset is attached to. Detach the asset from products you don’t want notified before clicking Replace.
- **I can only send one asset at a time** — yes, by design. Both Methods 1 and 2 work asset-by-asset to keep customer mailboxes from getting blasted with multiple emails per asset.

## Keep learning

- [Replace a file with a new version](/docs/update-files/)
- [Pre-order release dates](/docs/pre-orders/)
- [Customer account downloads](/docs/customer-account-downloads/)
- [Import past orders](/docs/import-all-orders-from-store-s-order-history/)
- [Email tracking](/docs/email-tracking/)