How to Update an Asset

Update a digital asset to a newer version and optionally notify previous customers via email.

Beka Rice Avatar

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Replace an asset’s underlying file with a new version — the existing download links keep working, the new version is what customers download going forward. Optionally, you can notify everyone who already bought the asset that there’s a new version available, so they can grab the update.

Replace function: Basic plan and above. Email template customization: Growth plan and above. Notifying customers triggers an email per past buyer of any product the asset is attached to — daily cap of 10,000 bulk emails per day.

When you’d use this

  • You found a typo in a PDF and want to fix it for past buyers.
  • You’re shipping software updates and want all customers on the latest version.
  • You’re delivering ongoing courseware that gets revised periodically.
  • You compressed a too-large PDF and want it on the smaller version.
  • You replaced a URL asset’s destination and want to push the new link.

Replace an uploaded file

1. (Optional) Customize the file-replace email template

If you want to send a custom message with the update notification (Growth+ required to edit):

  1. Fileflare → SettingsEdit email templatesFile Replace template.
  2. Edit the message and save.

If you skip this, the default text is used:

Hi (customer name),

We have updated some files from your recent order with (store name).

You can download your files with the following links:

- (Assets)

Thanks!

2. Replace the file

  1. Fileflare → Assets → click the asset you want to update.
  2. Click Replace asset.
  3. Choose the new file from your computer.

3. Notify customers (optional)

Fileflare prompts: Send update email to past buyers?

  • Yes — Fileflare sends the file-replace email to every customer who ordered a Shopify product this asset is attached to (at the time of update). Also reaches any orders that had the asset directly attached.
  • No — file is replaced silently. Future downloads use the new version; no one is emailed.

Replace a URL asset

If you change the underlying file at Dropbox / Drive / etc., the URL it generates often changes — meaning your URL asset points to a dead link. To swap:

  1. Upload the new file to your hosting service and copy its new URL.
  2. Fileflare → Assets → open the URL asset → Edit.
  3. Click Next until step 3, paste the new URL.
  4. On step 4, choose whether to notify previous customers (uses the same File replace email template).
  5. Save.

Bulk-update strategies

Method 1: Fileflare’s notify (simple, broad)

Update files in Fileflare and click “yes” to notify. Fileflare emails everyone who bought any product the asset is attached to. Pros: simple, one-click. Cons: no filtering — emails go to all past buyers regardless of whether they’re still active.

Update files in Fileflare without notifying, then send the announcement from your own email platform (Klaviyo, Omnisend, Shopify Email). Use a link to the customer download page so customers re-fetch the latest:

https://yourstore.com/apps/digital-downloads

Pros: filter by tags, recency, or any segment. Better deliverability tracking. Cons: more setup. Recommended for stores with thousands of past buyers.

Limits and notes

  • Daily bulk-send cap: 10,000 emails per day across file-replace and release-date sends combined.
  • Single asset at a time: the notify flow only handles one asset per replace. For multiple updates, repeat or use Method 2.
  • Existing download links keep working: the URL itself doesn’t change on replace — customers using the original link still hit the new file.
  • No filtering by order status: can’t exclude cancelled or refunded orders from the notify. Use Method 2 if filtering matters.

Common issues

  • Customer didn’t get the update email — confirm the asset was attached to the products they ordered. If it wasn’t (e.g., you attached after their order), they wouldn’t be on the recipient list.
  • I want to undo a replace — replace again with the original file. Existing links stay valid.
  • Email tracking shows X for the original fulfillment — by design. The order list only tracks the original fulfillment email, not file-replace or release emails. Per-order email tracking shows everything.

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